For our generation, you will never look at an Apple the same way. About a hundred years ago, if you looked at an apple, you would think a fruit. When we see an apple today, yes...maybe a fruit goes through our mind, but also the computer company will as well.

We all have unique and specific characteristics that make up our individual selves. We can observe each other and notice how we all are physically different; but also many other factors go into play...such as our beliefs, strengths, weaknesses and many many others which can include things that we wear or use all which make up our individual character.

For myself here, I know what types of items I like. Usually, these are classified as a "name brand," especially when it comes to clothing. As an example, those that know me probably would witness my love for the Abercrombie clothing family (which includes the obvious A&F, Hollister and Ruehl.) On the tech side, I love products from Apple, SONY, Digidesign, GigaByte, Intel...the list continues for days.

This bring up the question, is it okay to be branded...to support the brands in which you prefer? To be honest, I think that it is perfectly acceptable. I desire nothing more than great quality in manufacturing, stylish and ease of use. As I attempted to point out earlier, you can learn a lot about a person by which products they consume and use on a daily basis.

I was having a conversation with a friend the other day, and he informed me (as if I did not know) that I am "branded." I knew that, but in reality...we all are. Even those that choose not to display the "brand logo" on their clothing...they still do a little bit of advertising for the companies they like consumables from.

If you look at Apple's marketing, many of their items sell themselves. Sure...they have television commercials and whatnot but most of their marketing is done through the end user. For instance, whenever you purchase an Apple device, you get along with the packaging two Apple stickers...which you can place on your vehicle or whatever you choose. Then, on every laptop they sell, the chassis has a nice Apple logo with a light behind it. Apple no longer participates in trade shows or anything like that. Their sales are done through the Apple store...and they are doing quite well, if you ask me.

What are your thoughts on branding?

-Ken

Labels: abercrombie, apple, brand, branded, characteristics, digidesign, friendships, hollister, intel, macbook, personalities, reuhl, Sony

One of the most controversial topics in film making today is digital projection. Some film makers are completely for the conversion from film to digital...others are against it. I have realized through film school and in comparing video to film the many differences of using the film medium. You can do some beautiful stuff on either medium, it is all in the way that you light it and capture it.

I will always love film as a photography medium, but I would have to say... it is an old technology. Digital film making is quickly taking the lead over the original film medium. In fact, I would have to say I love the way digital projection looks on the big screen. I am a firm believer that it looks cleaner than film. In the big picture, I believe that it is more economically friendly to shoot and project on a digital medium keeping in account that film does not age very well. Many older films have to be cleaned up or remastered in order for them to be played time and time again. In the digital world, the film is shipped out on a hard disk to be played back into a digital projection system. That therefore eliminates the tech work of maintaining and exchanging very large spools of film. Keep in mind though, Digital is not a flawless medium. The projectors still have to be cleaned and maintained in order for the most pristine image to be displayed on the big screen.

This afternoon, I have the joy of going with my class to the Regal movie theater on Alafaia, here in Orlando and we went up to the projection booth to see many different kinds of projection systems...This includes a SONY 4k digital projector, 35mm film projectors and IMAX. All are a beautiful sight to see.

What are your thoughts on this?

-Ken

Labels: 35mm, digital, digital projection, DLP, film, IMAX, progression, Sony